Dentsu Brussels has supported Lexus Europe's launch of the new CT200h F-Sport, with new dynamic photography and brochure content for the launch of the F-Sport version of the world's first full hybrid compact vehicle. Click here to see more about this work.

Last month we have finalised the last Levi's® Fall collection for 2012 line book which was produced in just over 6 weeks. This book has been localised in 6 versions for the different European markets. We've been working for Levi's^® since 2004, starting with the Red Tab^® Spring Summer 2005 line books. Click here to see more work done for Levi's®.

Bavaria has recently redefined its identity. Dentsu Brussels has been selected to develop the new Bavaria brand guidelines. Below is an example of CGI image that illustrates the brand book. Click here to see more of this work.

Dentsu Brussels supports the European launch of the new generation Lexus GS at the Frankfurt Motor Show with the development of the teaser brochure ahead of its launch in early 2012. Below are a few examples of photography we produced.

Garuda Indonesia has selected Dentsu Brussels for the adaptation of this TV spots for the Dutch market. The original video has been made by Dentsu Indonesia.

Our site is now available in English, French and Dutch. You can select your language in the upper left corner.

Dentsu Brussels continues it's support of young creatives through the placement of Luana Suciu as Design intern for the summer months. Luana was born and raised in Transylvania, Romania, adding a new nationality to the multicultural mix of the agency. She received her Bachelor of Science in Marketing Communication from Emerson College in Boston, MA.

Passionate about creativity, photography and art direction she participated in two National Student Advertising Competitions sponsored by the American Advertising Federation, developing integrated campaigns for Coca Cola Classic and AOL. While in Boston she served as a photographer for WERS 88.9 FM, rated No.1 college radio station in US, where she had the opportunity to photograph musicians both in live performances and studio interviews. Soon after graduating she moved to New York, working as part of the creative team at Syrup NYC on brands like Bottega Veneta, Puma, Harajuku Lovers and Calvin Klein. Her interests are in developing her web-based experiences and online interfaces, combined with photo shoot experience and print design.

Today we celebrate Dentsu's 110th anniversary, and we at Dentsu Brussels also celebrate our very own Marc Poel's 25th anniversary at Dentsu Brussels. Congratulations Marc!

Dentsu Brussels has recently supported the pan-European launch of the Lexus CT 200h, the world's first full hybrid luxury compact car by producing the new model's brochure in 32 different languages. Dentsu Brussels created the design and managed the photoshoot, production and print for this Pan European brochure. Dentsu Brussels has also recently redesigned the latest Lexus Range & Hybrid brochure.

The internet-enabled brochure combines the immediacy of the internet with the luxury and permanence of paper to increase conversion to purchase.
 
Consumers still enjoy the printed word and picture and the permanence it offers. But for the last decade, brochures have been overshadowed by the interactive and multimedia promise of the internet – and more recently, social media. The result has been increasing pressure to reduce the cost of brochures. We think this is missing an opportunity.

In a recent project we reviewed how brochures will evolve to become the gateway to conversion for marketing communications. They will do this by combining print and digital in one, easy to manage experience that guides the customer to the point of sale and beyond. At the same time, they reveal to the marketing team exactly what is interesting and what is converting prospects to buyers.

For a copy in full, please email us.

Today a specialist team is finalizing the installation of the fluo stickers, printed panels and lazer cut lettering in our building. This completes all the work Marc has done to refresh the agency.

Donations for the relief effort can be made directly to the Red Cross. A Voices from Japan website has also been developed as a way to connect the rest of the world to what the people of Japan are seeing, hearing and feeling in the wake of this disaster, and to offer all of us tangible, immediate ways to help.