The internet-enabled brochure combines the immediacy of the internet with the luxury and permanence of paper to increase conversion to purchase.
 
Consumers still enjoy the printed word and picture and the permanence it offers. But for the last decade, brochures have been overshadowed by the interactive and multimedia promise of the internet – and more recently, social media. The result has been increasing pressure to reduce the cost of brochures. We think this is missing an opportunity.

In a recent project we reviewed how brochures will evolve to become the gateway to conversion for marketing communications. They will do this by combining print and digital in one, easy to manage experience that guides the customer to the point of sale and beyond. At the same time, they reveal to the marketing team exactly what is interesting and what is converting prospects to buyers.

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