Dentsu Brussels was asked to create a TVC campaign for Eastern Europe to launch Bavaria's new Premium Beer bottle design. The brief was to show a complete 360° view of the new unique bottle shape, to a large market who were used to the old bottle design. As the bottle was still in development, CGi animation was used to create the TVC, with multiple animations of the bottle being created to define the different faces. Soundtrack was courtesy of Duran Duran, and three months later the first TVC was ready.